Terms & Conditions
Last updated: January 2026
Welcome to Wise Choice Comparisons (“we”, “our”, “us”). These Terms & Conditions govern your use of our website https://wisechoicecomparisons.co.uk. By accessing or using our website, you agree to be bound by these Terms & Conditions. If you do not agree, please do not use our website.
1. About Wise Choice Comparisons
Wise Choice Comparisons is a consumer comparison platform designed to help users compare insurance, utilities, broadband, banking, car rental, and mobile phone services from third-party providers.
We do not provide regulated financial advice. Our role is to provide information and facilitate access to quotes or services offered by authorised third-party providers.
2. Eligibility
You must be at least 18 years old to use this website.
By using our website, you confirm that all information you provide is accurate and complete.
Our services are intended for UK residents only, unless stated otherwise.
3. Use of the Website
You agree to use this website only for lawful purposes and in a way that does not infringe the rights of others or restrict their use of the website.
You must not:
Misuse the website or introduce viruses or malicious code
Attempt unauthorised access to the website or its systems
Use the website for fraudulent or unlawful activities
4. Comparison Services
Comparisons are provided for information purposes only.
We do not guarantee that all available products or providers are included.
Prices, features, availability, and eligibility are determined by third-party providers and may change at any time.
Any decision to purchase or proceed with a product is solely your responsibility.
5. Third-Party Providers & Links
Our website contains links to third-party websites. When you click a link or proceed with a quote, you may be redirected away from Wise Choice Comparisons.
Third-party providers are responsible for their own products, services, and information.
We are not responsible for the content, terms, or privacy practices of third-party websites.
We recommend reviewing the provider’s terms and privacy policy before proceeding.
6. Affiliate Relationships & Commission
Wise Choice Comparisons operates on a performance-based referral model. We may earn a commission when users proceed with a provider through our platform.
This does not affect the price you pay and does not influence the impartiality of our comparisons unless clearly stated.
7. Rewards, Offers & Promotions
From time to time, we may promote rewards, incentives, or competitions (e.g. gift cards).
All offers are subject to eligibility criteria and specific terms
Rewards are provided by third-party partners
Wise Choice Comparisons is not responsible for fulfilment unless stated otherwise
We reserve the right to withdraw or amend promotions at any time
8. Accuracy of Information
While we aim to keep information accurate and up to date, we do not guarantee that all content is complete, current, or error-free.
Information is provided “as is” without warranties of any kind.
9. Limitation of Liability
To the fullest extent permitted by law:
Wise Choice Comparisons shall not be liable for any loss or damage arising from your use of this website
We are not responsible for decisions made based on comparison information
We are not liable for issues arising from third-party providers or their services
Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under UK law.
10. Intellectual Property
All content on this website, including text, logos, graphics, and design, is owned by or licensed to Wise Choice Comparisons and is protected by intellectual property laws.
You may not copy, reproduce, or distribute content without prior written permission.
11. Privacy & Data Protection
Your use of this website is also governed by our Privacy Policy and Cookie Policy, which explain how we collect and process personal data.
12. Changes to These Terms
We may update these Terms & Conditions from time to time. Any changes will be effective immediately upon posting on this page. Continued use of the website constitutes acceptance of the updated terms.
13. Governing Law
These Terms & Conditions are governed by the laws of England and Wales, and any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
14. Contact Us
If you have any questions about these Terms & Conditions, please contact us at: