Privacy Policy
Last updated: January 2026
Wise Choice Comparisons (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or use our website https://wisechoicecomparisons.co.uk.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Wise Choice Comparisons is a consumer comparison platform that helps users compare insurance, utilities, broadband, and other essential services provided by trusted third-party providers.
We do not provide regulated financial advice. We facilitate access to information and quotations from authorised providers.
2. Information We Collect
We may collect and process the following types of personal data:
Information You Provide
Name
Email address
Contact details
Information submitted via forms (e.g. quote requests, contact forms, registrations)
Information Collected Automatically
IP address
Browser type and device information
Pages visited and time spent on the website
Referral sources and interaction data
This information is collected using cookies and similar technologies.
3. How We Use Your Information
We use your personal data to:
Provide access to comparison services
Redirect you to third-party providers for quotes or purchases
Improve website functionality and user experience
Communicate with you regarding enquiries or updates
Comply with legal and regulatory obligations
Analyse website performance and usage trends
4. Legal Basis for Processing
We process personal data under the following lawful bases:
Consent – where you have given clear permission
Contractual necessity – to provide requested services
Legitimate interests – to operate and improve our platform
Legal obligation – where required by law
5. Third-Party Providers & Affiliates
Wise Choice Comparisons works with trusted third-party providers and affiliate partners. When you choose to proceed with a quote or service, you may be redirected to a third-party website.
These providers are responsible for their own privacy practices. We recommend reviewing their privacy policies before submitting personal data.
We may receive commission when users proceed via our platform, at no additional cost to you.
6. Cookies & Tracking Technologies
We use cookies to:
Improve website functionality
Analyse traffic and user behaviour
Remember user preferences
You can manage or disable cookies through your browser settings. For more details, please see our Cookie Policy.
7. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or disclosure.
However, no method of online transmission or storage is completely secure, and we cannot guarantee absolute security.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal requirements.
9. Your Data Protection Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion of your data
Restrict or object to processing
Request data portability
Withdraw consent at any time
To exercise your rights, please contact us using the details below.
10. Children’s Privacy
Our website is not intended for individuals under the age of 18. We do not knowingly collect personal data from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
12. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, you can contact us at: